Artikelomschrijving

The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works -- from the role that expositions play in an exhibitors marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition.