Services marketing integrating customer focus across the firm

Artikelomschrijving
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Specificaties
Auteur | Wilson, A. |
ISBN/EAN | 9780077131715 |
Artikelomschrijving
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Specificaties
Auteur | Wilson, A. |
ISBN/EAN | 9780077131715 |