Artikelomschrijving

Many entrepreneurs at some point ask themselves the question: ‘Should I go into the export business?’ Or perhaps the question is, ‘I have been exporting for some time now, but have I been doing it as well as I could?’ Do you want to know how to get the most from export opportunities? Export, a practical guide shows you how to succeed in export, in any commercial situation. This practice-based English-language textbook will teach you in a logical and well-structured way how to analyze export opportunities in a number of foreign markets, select the most suitable country to which to export, and how to create a simple export plan. With the aid of a large number of checklists, assignments and practical examples you will quickly master the skills needed to succeed in the export business. The book contains a wide range of sample documentation, used in international export. Export, a practical guide is primarily for students in business management as well as the beginner in export, coming from either a large or small firm. But even the more experienced exporter will benefit from the host of useful tips and sensible advice presented in the book.