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Research. This is it!
A guide to quantitative and qualitative research
Research. This is it! is a student-friendly introduction to quantitative and qualitative research methods. This practical textbook will guide you through the key research methods in four easy steps: defining the problem; the research design; collecting and processing data; analysing and reporting research data. You can access the book’s companion website www.research.noordhoff.nl using your unique code that you can find in the book. On this website you will find a lot of useful learning aids, such as tests, definition trainers, assignments, abstracts, research design forms, statistics guidelines and so on.
The book’s skill-building approach gives you practical guidelines on how to conduct your own research and apply it in real business situations. The theory is accessible and is illustrated by practical examples taken from a wide range of case studies.
This new edition has been substantially revised and features the latest data collection and analysis techniques. You will also find new case material and up-to-date examples.
Research. This is it! can be used in a wide range of degree programs in Higher Vocational Education. It is particularly suited for first year students.
Why choose Research. This is it!
- practical introduction to quantitative and qualitative research;
- student-friendly and illustrated with many practical examples;
- lots of online support to maximize your success!