Artikelomschrijving

Economics and business environment is targeted at tertiary-level students who will eventually be taking up managerial positions within business or the public service. All the data and examples described in the book are based on the European situation.
Why Economics and business environment?
- Focuses on the European situation;
- Few complicated analyses and mathematical models;
- additional study materials available online.
Economics and business environment has two main learning objectives. The first is to enable you to analyse the economic business environment. You will learn for example how to analyse competitors, how to analyse the business cycle and how to make exchange rate prognoses. The second objective is to enable you to gauge the effect of the economic environment on business sales and profits. You will learn how the competition, the business cycle and the exchange rate affect returns.
The book is written with the following perspectives in mind: the European context, the current state of affairs, practical situations and accessibility. Complicated analyses and mathematical models have been avoided as much as possible. Instead, diagrams and graphs illustrate the causal relationships between economic factors.
All cases, exercises and questions in this fourth edition have been updated. The book is also available as e-book.
Online extras
Exercises and additional study materials can be found at www.economics.noordhoff.nl.